The L’Occitane Group has opened its new concept store on New York City’s prestigious Fifth Avenue. The 1,870 square foot store is a unique immersive destination that will communicate the brand’s signature pillars through a range of interactive customer touchpoints. Designed by L’Occitane’s Daniel Contorni, international artistic director, and Paul Blackburn, VP-concept design, construction and merchandising, the store will be an “evolutive” space continuously changing to highlight seasonal ca...